Revolutionizing Cinema: How Simplogics Transformed Novo Cinemas' Mobile Experience

Novo Cinemas, one of the leading cinema chains in the UAE, sought to enhance their customer experience by developing a state-of-the-art mobile application. The goal was to create a user-friendly app that would streamline the movie booking process and offer additional features to enrich the overall experience for movie-goers.

Company

Novo Cinemas

The Challenge

    Novo Cinemas wanted an application that could:
  • Display movie listings including Now Showing, Coming Soon, Show Timing, and Film Ratings.
  • Facilitate quick and simple ticket booking.
  • Provide a seat plotting feature to allow users to choose their preferred seats visually.
  • Include a cover flow of film posters for a more engaging browsing experience.
  • Implement auto scrolling functionality for easier navigation.

Implementation

Simplogics employed a user-centric design approach to develop the Novo Cinemas app, focusing on seamless functionality and an intuitive user interface. The key features implemented in the app included:

    Comprehensive Movie Listings:
  • The app displays detailed movie information, including Now Showing, Coming Soon, Show Timing, and Film Ratings, allowing users to make informed decisions about which movies to watch.
    Effortless Ticket Booking:
  • Simplogics designed a quick and simple ticket booking process, reducing the steps required to purchase tickets and enhancing the user experience.
    Visual Seat Plotting:
  • Users can select their preferred seats using a visual layout, making the booking process more interactive and personalized.
    Engaging Cover Flow:
  • A cover flow of film posters was incorporated to provide a visually appealing way for users to browse available movies.
    Auto Scrolling:
  • Auto scrolling functionality was added to improve ease of use, allowing users to navigate the app effortlessly

Technologies used

  • Eclipse
  • Android
  • Java SDK
  • Xcode
  • Visual Studio
  • Blackberry Native SDK
  • JSON
  • SQLite
  • GCM

The Solution

Novo Cinemas partnered with Simplogics, a leading software development firm known for their expertise in mobile application development, to bring this vision to life.

Results

The collaboration between Novo Cinemas and Simplogics resulted in a highly successful mobile application that significantly improved the movie-going experience for customers. Key outcomes included:

    Increased User Engagement:
  • The intuitive design and added features led to higher user engagement and satisfaction.
    Streamlined Booking Process:
  • The quick and simple ticket booking feature reduced friction, making it easier for customers to purchase tickets.
    Enhanced User Experience:
  • Visual seat plotting and cover flow of film posters made the app more interactive and enjoyable to use.
    Positive Feedback:
  • The auto scrolling functionality and overall design received positive feedback from users, highlighting the app's ease of use and functionality.

Conclusion

Simplogics' expertise in mobile application development enabled Novo Cinemas to create an app that not only met but exceeded their customers' expectations. The partnership resulted in a robust, user-friendly app that has set a new standard for cinema booking applications in the UAE.